DWS Brand Identity & Experience

The mission.

Following the transformation of our firm’s business strategies, we are evolving our brand experience for today’s challenges and those to come. Meaningful, open-minded, diverse and engaging. We are building a brand with fewer rules and greater opportunity for fun. This is a creative space with a simultaneous focus on increased brand character, distinctiveness, recognition and consistency. The major changes are summarized below.

01 Core values.

02 Claim.

While there is always uncertainty in markets, one thing remains clear: there is always a new situation that requires the right investment answers. We call it the new now.

As investors on behalf of our clients, it is our role to find these investment solutions. Ensuring the best possible foundation for our clients’ financial future.

That’s why we are ‘Investors for a new now’.

03 Colors.